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Tagged ‘Real Estate Sellers‘

Real Estate Agents Are Mandatory

Real estate is 24/7

Use Realtors to buy real estate property because real estate transactions are complicated

Real estate buyers and real estate sellers often think by not using a real estate agent they are saving money.

Actually the opposite is the case. A few years ago I was referred to a seller who was in the real estate title business, thinking he knew real estate well enough purchase a condo on his own.

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Attention Real Estate Sellers – What is your home really worth?

Zillow estimates are not precise

Get a Realtor’s Evaluation of your property for accuracy

As a real estate seller or real estate buyer you have probably viewed the Z-estimates Zillow or Trulia on their website.

This evaluation is called Automated Valuation Method (AVM). Essentially, it is computer generated software that reaches out for publicly available data and then uses that data to offer a suggested value—a quick result which does not involve a human being who has analyzed the actual data. The soft wear has never been in the neighborhood, nor on that particular street nor inside the home.

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In Real Estate a Picture is Truly Worth a Thousand Words–If Not More!

Take good photographs to advertise real estate listings

Most real estate buyers use the internet to buy homes and visual is very important

To be successful in real estate one must realize the fact that we live in an extremely visual culture. 

Beginning as  children we read picture books, and in today’s high-tech world  we continue to focus ever-more intensely on the graphic and the colorful. The question  we in the real estate professional need to ask ourselves is, why are there so many sub-par photographs nowadays in real estate listings?

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Successful Real Estate Open Houses

Staging property increases a Seller's real estate price

When staging a real estate property incorporate the visual as well as the other 4 senses

As a Realtor you will be holding open houses to attract as many buyers as possible in order to fulfill your fiduciary relationship to your Real Estate Seller in getting the highest price possible.

You also want to establish a good impression on potential real estate buyers and perhaps bond with them so that you can nurture them into a future loyal client. To do all the above and create a property to remember it is imperative that you hire a real estate stager.

My new book, Getting the Property SOUL’D – A Breakthrough System of Successful Stress-Free Buying and Selling, is filled with stories about those clients who listened to my advice and those who did not. The results are very clear: those sellers who hired stagers and created a pleasing neutral environment had quick well priced sales.  Those sellers who insisted on doing their own thing in their own way got much less desirable results and those sellers who would not do anything at all fared the worst.

When a buyer enters a home, he knows when a seller doesn’t care much about their property. and even if it is just needing a thorough cleaning and emptying out of the seller’s belongings, a buyer will want to negotiate, because he/she can’t see beyond all the dirt and stuff.

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How Real Estate Staging Can Up Your Game—And Your Profit!

Be realistic about pricing real estate

To get the big bucks Sellers of real estate need to Stage

In real estate, you will frequently come across a client who has a completely false idea of what their property is worth.

On the one hand, you may have a client who seriously underestimates their property, and you get to be the one to tell them the good news. However, much more often it’s the opposite: Real estate clients who think their property is worth more than it is.

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How do Successful Salespeople Stay Motivated?

Internal positive energy important in sales success

Inner energy is the secret to success in life, relationships and real estate

The most important thing in real estate—and life—is not our outer get-up-and-go but what I call our inner energy.

At some point we got the idea that if all of the materialistic exterior circumstances of our lives appear to be going well, then all is well in our hearts and minds. We think that if we solve our external problems, we will be okay.

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Real Estate Success Formula SOUL’D Chapter 5: CONFIDENCE

Salespeople need to exhibit confidence

One of the eight virtues of real estate success is confidence as outlined in my new book SOUL’D

In real estate, you will frequently come across a real estate client who has a completely false idea of what their property is worth.

On the one hand, you may have a client who seriously underestimates their property, and you get to be the one to tell them the good news. However, much more often it’s the opposite: real estate clients who think their property is worth more than it is.

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Real Estate Success Formula SOUL’D Chapter 3: TENACITY

Paula Pagano being tenacious and working late at office

At various times in life and in the real estate process, patient persistence is required.

Tenacity–old-fashioned sitck-to-it-ness–is a great character trait in all areas of life.  If you want excellent real estate results, whether you are a Real Estate Buyer, Seller or Real Estate Professional, you must have tenacity.

At a real estate conference this past fall, many San Francisco real estate developers discussed the urgent need for more housing to meet the skyrocketing demand  In the past year, there had been a whooping 69,000 new jobs and only approximately 700 new housing units.  A surplus of buyers such as this creates a “Sellers’ Market” where each property will get many offers. (more…)

Real Estate Success Formula SOUL’D Chapter 2 Courage

Real Estate success requires courage and clarity

Real Estate Buyers, Real Estate Sellers and Real Estate Agents need courage to get their goals accomplished

In real estate or life whenever you and I embark on anything new, we most likely will have to step outside our comfort zone.

For some this exploration is exciting and empowering. For others, especially in a real estate context, this can be a scary prospect. How do we overcome our fears of the unknown so we can do our best job in helping real estate clients find the right home under the right circumstances, and make the sale? 

Or, if we are the Real Estate Seller, how can we be more realistic in our pricing and expectations rather than allowing emotions to cloud our judgment when pricing?  Market indicators might not be what we want to hear, but if not listened to can derail any real estate transaction. (more…)

Real Estate Greed Is Like the Drama and Intrigue during Henry VIII

Paula Pagano Realtor

Make sure real estate contracts are signed

San Francisco real estate is expensive and when a lot of money is involved real estate clients can get greedy.

Never mind that I helped a couple for five months prepare their house for sale! As a real estate expert with well-earned contact referrals, I came up with a great solution to re-design their entrance so Real Estate Buyers would enter on the main level and not the bedroom level which these clients were doing. 

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