Real Estate Transaction

Real Estate Success Formula SOUL’D Chapter 2 Courage

Real Estate success requires courage and clarity

Real Estate Buyers, Real Estate Sellers and Real Estate Agents need courage to get their goals accomplished

In real estate or life whenever you and I embark on anything new, we most likely will have to step outside our comfort zone.

For some this exploration is exciting and empowering. For others, especially in a real estate context, this can be a scary prospect. How do we overcome our fears of the unknown so we can do our best job in helping real estate clients find the right home under the right circumstances, and make the sale? 

Or, if we are the Real Estate Seller, how can we be more realistic in our pricing and expectations rather than allowing emotions to cloud our judgment when pricing?  Market indicators might not be what we want to hear, but if not listened to can derail any real estate transaction. (more…)

With Real Estate Clients Communicate Frequently

As real estate clients age needs change

Discussing real estate wants with Tyler Florence

Real Estate clients go through many life transitions:

Getting married, having children, job transfers, divorce, children leaving, illness, death. That being said real estate clients will have different needs and wants in their housing situation at different times in their lives. As their Realtor you will want to be there during these transitions, because it very well could mean a sale.


Excelling As A Real Estate Salesperson

Real Estate is challenging yet inspiring

Real Estate is a good platform to develop new skills

I don’t want to just maintain as a real estate agent, I want to reach new heights –

like JONATHAN LIVING SEAGULL – a popular book by Richard Bach.


When bad things happen in a real estate transaction Part 4

Real estate clients are not always loyal

Reflecting on the best real estate scenario for real estate clients

I recalled another San Francisco real estate transaction when my real estate client was not so loyal and how I handled it.

Would the outcome with Lucy and Jim, my Real Estate Sellers, be the same or would it be different? (See previous Real Estate Blog).

REAL LIFE STORY (Names have been changed)

I had nurtured a relationship with an out-of-town real estate developer for five years. That is how long it took him to develop this spectacular 4 level property. I loved the property atop of Nob Hill—not everyone’s taste for sure, but it appealed to the Italian artistic part of me. (And the fact that my Dad was an architect). I asked Shirley, the top agent in our office, to share the real estate listing with me, because I felt it would give me a better chance to represent this extraordinary property in the highly competitive San Francisco real estate market. Unfortunately, Frank decided to go with another team which promised him a million more. I was disappointed, of course, because I really felt I was the right agent to sell his specialized house, but I let go and let the Universe do its thing.


When bad things happen in a real estate transaction Part I

Real Estate Clients can be disloyal

Real Estate can lead to surprisingly dark and disappointing places

Real Estate, like Life, has its ups and downs.

Being human we often wonder why bad things have to happen. Everything was going along so smoothly and then Wham! Example: My car broke down just too many times so I bought a new car and had it only a day and a half when I got rear ended! Now I have whiplash and can’t work on the computer or drive long distances which I have to for my job. This actually just happened to me. WHY? WHY? WHY?

The answer really is a simple one – because we need contrast in our lives to appreciate all the good stuff we have. Otherwise, we would be living desperately boring lives and not feel fulfilled and happy. As human beings we are built in such a way that we need to constantly be striving in order to be happy.

So what do we do when life or real estate throws us a curve ball or the ball hits us squarely in the face? Lynn Grabhorn (Love the name – grab life by the horns is what I think) in her book, Excuse Me, Your Life is Waiting, states the steps we need to go through to get our life (or real estate goals) back on track: