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Real Estate Career

Successful Real Estate Agents have a simple yet profound sales secret

It has been proven that the most successful Realtors are more service and client focused. 

If you are a real estate agent ask yourself these questions: Do you use social media to brag about your latest real estate listing or how many deals you have done? When meeting with clients do you talk about what a great salesperson you are or are you more focused on their needs?

Most successful real estate salespeople are service oriented

Shifting from being me-focused to being more service-focused can dramatically improve both the number and the quality of the real estate clients you attract.

Of course keeping your name in front of your clients at regular intervals is important. However, instead of just a real estate newsletter or Just Sold Cards I suggest you reach out to them in a variety of ways to create the most connection. Most real estate clients move only once every five to seven years, so sending them reams of real estate-related information is boring and your favored real estate clients may be put off instead of turned on.

Connecting with real estate clients can be in the form of cards, letters, the latest real estate news, or a promotional item, such as a magnet calendar. (more…)

Real Estate: Let’s Look For The Silver Lining in Rejection

As a Realtor be in the present moment

Discipline is a large part in your development as a real estate professional.

As is true with any competitive industry, rejection is going to happen to all real estate agents.

This is true at every stage in the game, from the most green real estate agent just to a 35 year industry veteran like me. There are many, many ways you can experience what, at the time, might feel like failure. A real estate client you thought was loyal to you can abruptly end your business relationship.

Office politics may cause people you used to call friends to distance themselves from you or your very first sale (or any sale you have been diligently working on) could fall through at the last minute. You may not want to hear it, but pitfalls and disappointments like these are unavoidable. Trying to avoid rejection, rather than reacting appropriately to it, is massively counter-intuitive. Hardship will come your way, and always looking over your shoulder for it is about as productive as waiting for a train that is never going to arrive.

Instead, it would behoove stressed out Realtors like ourselves to take a page from Hellenistic philosopher Epictetus.

He believed and emphasized that “virtue is sufficient for happiness” and that being so, we could be immune to misfortune. In other words, he argued that if we know bad things will happen to us, we can dictate our response to them from logic rather than emotion. Epictetus did not think one should “extinguish” emotion, and neither do I, but rather that we deal with them rationally.

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Real Estate Success Formula SOUL’D Chapter 4: PASSION

Successful real estate agents are passionate

Successful salespeople are passionate Chapter Four in Getting the Property SOUL’D

With my new real estate book, Getting the Property SOUL’D, I wanted to make a somewhat complex business system more understandable while giving people credible expectations–whether you are a real estate agent, real estate seller or real estate buyer.

The National Association of Realtors statistics show that 85-90% real estate licensees fail. In my thirty plus years in real estate, I have seen hundreds of new bright energetic real estate agents leave the business after a year or two never having “made it”. Then there are the countless others who make it initially, but cannot sustain over the long haul. So what is it about this sales profession that makes it so lucrative for some and disastrous for most?

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Real Estate Success Formula SOUL’D Chapter 2 Courage

Real Estate success requires courage and clarity

Real Estate Buyers, Real Estate Sellers and Real Estate Agents need courage to get their goals accomplished

In real estate or life whenever you and I embark on anything new, we most likely will have to step outside our comfort zone.

For some this exploration is exciting and empowering. For others, especially in a real estate context, this can be a scary prospect. How do we overcome our fears of the unknown so we can do our best job in helping real estate clients find the right home under the right circumstances, and make the sale? 

Or, if we are the Real Estate Seller, how can we be more realistic in our pricing and expectations rather than allowing emotions to cloud our judgment when pricing?  Market indicators might not be what we want to hear, but if not listened to can derail any real estate transaction. (more…)

The Real Estate Agent Typical Salary

Since real estate agents are paid commission

Real Estate means hard work

A real estate agent is paid commission only

only, anyone asking the question: “What is a typical real estate agent salary?

clearly does not understand what the real estate profession is all about. This is made obvious to me when I get asked this question by people who want to get in the business when they see a few Realtors making tons of money.

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Do You Have What It Takes To Become A Successful Real Estate Agent?

Do You Have What It Takes to be a Successful real estate agent?

Do You Have What It Takes to be a successful real estate agent?

In My Thirty-Five Years Of Being A Successful San Francisco Real Estate Agent

I have been approached by many real estate agent wanna bes. This is the advice I give to those considering changing their careers:

Obtaining a real estate license is fairly easy, but landing a sale and actually getting paid is much more difficult. Real Estate is 100% commission-based. This means that if you don’t make a sale, you don’t get paid. Not one dime. Unless you are very lucky, almost everyone struggles to make their first few sales, and work up a consistent selling strategy. As per my experience, I recommend having at least a year or two of savings to tide you over as you get your feet on the ground. It is important to note that, as with all beginning entrepreneurial careers, you should expect to put in long hours – at least sixty hours a week for the first three to five years!

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Experienced Real Estate Agents Are Balanced

Experienced Real Estate Agents Are Balanced

Take time for yourself

Managing Emotions is key

Selling Real Estate Is A Balancing Act

As an experienced real estate agent, I have learned many a hard lesson, and now believe that one of the secrets of being successful in real estate is managing your emotions.  Real estate, especially San Francisco real estate, is tough, because it is the biggest investment people make.  The seller wants more money than is warranted by the market and the buyer wants a bargain.  Being mostly Sicilian with some Irish and Mohawk Indian, I am an expert on emotions.  What I learned on my road to success is that you need to be balanced, and to be balanced you need to take care of yourself. (more…)