5 WAYS TO ACHIEVE HEALTHY REAL ESTATE TRANSACTIONS
- Become a good listener. At one of my real estate sales conferences the seminar speaker said we have one mouth and two ears for a reason: We need to listen twice as much as we talk. Most real estate salespeople do the opposite. We talk way too much. Learn to hold your tongue by taking a few deep breaths and counting to ten, then fifteen, then twenty seconds. Allow pauses between your sentences so your real estate client can have the opportunity to say a few words. Learn to ask questions more. Open Ended Questions which require more than a Yes or No Answer are best. Then wait patiently for an answer.
- Acknowledge Real Estate Clients and Their Postions: In my book, GETTING THE PROPERTY SOUL’D, I emphasize the importance of paraphrasing what people say. This does three things: it shows that you have listened well, it will confirm or dispute what you understand to be true and it may have the client re-think their position. This approach can be especially helpful if you are trying to make a negotiating point. Another simple acknowledgement tool is to use people’s names often. Everyone likes to be seen and heard and feel they are special. This is a simple way of accomplishing this goal. (more…)