Use Realtors to buy real estate property because real estate transactions are complicated
Actually the opposite is the case. A few years ago I was referred to a seller who was in the real estate title business, thinking he knew real estate well enough purchase a condo on his own.
Get a Realtor’s Evaluation of your property for accuracy
This evaluation is called Automated Valuation Method (AVM). Essentially, it is computer generated software that reaches out for publicly available data and then uses that data to offer a suggested value—a quick result which does not involve a human being who has analyzed the actual data. The soft wear has never been in the neighborhood, nor on that particular street nor inside the home.
May 06
20161
commentsIn Real Estate, Real Estate Listings, Real Estate Sellers, Real Estate Staging, Real Estate Success, Selling Real Estate
When staging a real estate property incorporate the visual as well as the other 4 senses
You also want to establish a good impression on potential real estate buyers and perhaps bond with them so that you can nurture them into a future loyal client. To do all the above and create a property to remember it is imperative that you hire a real estate stager.
My new book, Getting the Property SOUL’D – A Breakthrough System of Successful Stress-Free Buying and Selling, is filled with stories about those clients who listened to my advice and those who did not. The results are very clear: those sellers who hired stagers and created a pleasing neutral environment had quick well priced sales. Those sellers who insisted on doing their own thing in their own way got much less desirable results and those sellers who would not do anything at all fared the worst.
When a buyer enters a home, he knows when a seller doesn’t care much about their property. and even if it is just needing a thorough cleaning and emptying out of the seller’s belongings, a buyer will want to negotiate, because he/she can’t see beyond all the dirt and stuff.
When this amount of money is at stake, real estate sellers, real estate buyers, and agents alike become greedy–and that greed can lead to ruthlessness in real estate
Realtors who had to pound the pavement just to make rent are now regularly pocketing five-figure commissions.
Realtors would do well to practice empathy rather than sympathy when working with real estate clients
Issues so small that they go unnoticed or are deemed inconsequential can fester resentment between inexperienced Realtors and their real estate clients, causing deals to fall through. But if you keep a close eye on what seem to be minor details, you can use them to your advantage, and can bring even the rockiest situation to a fruitful conclusion.
One such subtlety you need to pay attention to as a real estate agent is the difference between being sympathetic or empathetic toward your clients. Empathy is defined as being affected by another person’s feelings, moods, or behavior. Being sympathetic, on the other hand, is to understand but not personally identify with someone else’s feelings or situation. Sympathy allows for some distance between you and the other person. While I may sound like your sixth-grade teacher handing out a pop vocabulary quiz, in reality I’m giving you an important lesson in eliminating codependency from business partnerships.
Mar 17
20160
commentsIn Real Estate Buyers, Real Estate Client, real estate market, San Francisco Real Estate
Real estate gets crazy when not enough inventory on the market
Real estate sellers, and those representing their sought-after properties, will often begin to make demands that can seem ridiculous to an outsider observer. Anyone with a working knowledge of San Francisco real estate knows that this is just par for the course in a real estate market in its biggest boom ever!
Mar 06
20160
commentsIn Real Estate Agent, Real Estate Career, Real Estate Students, Real Estate Training, Realtor
Successful salespeople are passionate Chapter Four in Getting the Property SOUL’D
The National Association of Realtors statistics show that 85-90% real estate licensees fail. In my thirty plus years in real estate, I have seen hundreds of new bright energetic real estate agents leave the business after a year or two never having “made it”. Then there are the countless others who make it initially, but cannot sustain over the long haul. So what is it about this sales profession that makes it so lucrative for some and disastrous for most?
Feb 17
20160
commentsIn Buyers' Real Estate Market, Real Estate Agent, Real Estate Success, Sellers Real Estate Market
At various times in life and in the real estate process, patient persistence is required.
At a real estate conference this past fall, many San Francisco real estate developers discussed the urgent need for more housing to meet the skyrocketing demand In the past year, there had been a whooping 69,000 new jobs and only approximately 700 new housing units. A surplus of buyers such as this creates a “Sellers’ Market” where each property will get many offers. (more…)
Feb 12
20160
commentsIn Real Estate Buyers, Real Estate Career, Real Estate Sellers, Real Estate Transaction
Real Estate Buyers, Real Estate Sellers and Real Estate Agents need courage to get their goals accomplished
For some this exploration is exciting and empowering. For others, especially in a real estate context, this can be a scary prospect. How do we overcome our fears of the unknown so we can do our best job in helping real estate clients find the right home under the right circumstances, and make the sale?
Or, if we are the Real Estate Seller, how can we be more realistic in our pricing and expectations rather than allowing emotions to cloud our judgment when pricing? Market indicators might not be what we want to hear, but if not listened to can derail any real estate transaction. (more…)
Oct 07
20150
commentsIn Real Estate Listings, Real Estate Sellers, Real Estate Staging, San Francisco Real Estate, Selling Real Estate
Make sure real estate contracts are signed
Never mind that I helped a couple for five months prepare their house for sale! As a real estate expert with well-earned contact referrals, I came up with a great solution to re-design their entrance so Real Estate Buyers would enter on the main level and not the bedroom level which these clients were doing.