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Tagged ‘San Francisco real estate‘

San Francisco Real Estate – To Build, Build, Build?

Just building in San Francisco is not the answer

Too much demand for San Francisco real estate drives up the prices

San Francisco’s high housing cost is a tough problem: too many people want to live here.

However, to just build and build and not create a supportive infrastructure just won’t work.

Our traffic problem is horrible. The streets are a mess with potholes and our bus system is inefficient. The sewer system is currently being upgraded but will it be large enough to meet the needs of the burgeoning population? Do we have enough water? What about our power grid?

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The Most Diverse Crop of Real Estate Agents San Francisco’s Ever Seen

Real estate business is favorable for millennials

The number of minorities who have enrolled in real estate courses has skyrocketed

I began teaching real estate classes in San Francisco in 2009.

Since then the economic climate has changed in the Bay Area.  It has gone from a market reeling from the meteoric impact of the Great Recession of 2007 to 2009 to the one of the greatest real estate booms in American History. 

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Real Estate: Codependency is a NO NO

Be empathetic with real estate buyers and sellers

Realtors would do well to practice empathy rather than sympathy when working with real estate clients

Real estate sales is an art where–and those in the industry can well attest–the success and failure of a particular project is frequently separated by a razor’s edge.

Issues so small that they go unnoticed or are deemed inconsequential can fester resentment between inexperienced Realtors and their real estate clients, causing deals to fall through. But if you keep a close eye on what seem to be minor details, you can use them to your advantage, and can bring even the rockiest situation to a fruitful conclusion.

One such subtlety you need to pay attention to as a real estate agent is the difference between being sympathetic or empathetic toward your clients. Empathy is defined as being affected by another person’s feelings, moods, or behavior. Being sympathetic, on the other hand, is to understand but not personally identify with someone else’s feelings or situation. Sympathy allows for some distance between you and the other person. While I may sound like your sixth-grade teacher handing out a pop vocabulary quiz, in reality I’m giving you an important lesson in eliminating codependency from business partnerships.

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Real Estate: The Role Of Optimists In The Pre-Emptive Bid Process

Real estate sellers and real estate buyers go crazy in San Francisco real estate market

Real estate gets crazy when not enough inventory on the market

When the real estate market is hot, with an overflow of buyers chasing a small number of select properties, prices can sometimes enter the realm of insanity.  

Real estate sellers, and those representing their sought-after properties, will often begin to make demands that can seem ridiculous to an outsider observer. Anyone with a working knowledge of San Francisco real estate knows that this is just par for the course in a real estate market in its biggest boom ever!

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Real Estate Success Formula SOUL’D Chapter 3: TENACITY

Paula Pagano being tenacious and working late at office

At various times in life and in the real estate process, patient persistence is required.

Tenacity–old-fashioned sitck-to-it-ness–is a great character trait in all areas of life.  If you want excellent real estate results, whether you are a Real Estate Buyer, Seller or Real Estate Professional, you must have tenacity.

At a real estate conference this past fall, many San Francisco real estate developers discussed the urgent need for more housing to meet the skyrocketing demand  In the past year, there had been a whooping 69,000 new jobs and only approximately 700 new housing units.  A surplus of buyers such as this creates a “Sellers’ Market” where each property will get many offers. (more…)

Real Estate Greed Is Like the Drama and Intrigue during Henry VIII

Paula Pagano Realtor

Make sure real estate contracts are signed

San Francisco real estate is expensive and when a lot of money is involved real estate clients can get greedy.

Never mind that I helped a couple for five months prepare their house for sale! As a real estate expert with well-earned contact referrals, I came up with a great solution to re-design their entrance so Real Estate Buyers would enter on the main level and not the bedroom level which these clients were doing. 

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Real Estate and Giving Back to the Community

American Heart Association Award

Winning an award for the most real estate donors for the American Heart Association

As a successful Realtor who cares about the quality of life and loves San Francisco, I have given time and money to many worthwhile causes which are important to me.

In 1994 to celebrate McGuire’s Real Estate 75th Anniversary I chaired an Art Show at the Spectrum Gallery for the National Lymphedema Network which helps the survivors of breast cancer. The featured artists were Matuschka, Annette Porter and Amelia Davis. Little did I know then that my beloved sister in law would die of the disease a few short years later. At least I had the comfort of knowing I had done something good in her memory.

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When A Real Estate Client Wants To Make A Change

 

Real Estate staging is important

Real Estate Clients change their minds

Changes happen in San Francisco Real Estate, especially when there is so much hype on how great the real estate market is.

Was I disappointed when “Reginald” Bratt, my Real Estate Seller, called me and told me that he wanted to make a few changes on our signed real estate listing agreement?  Yes and no. (Please see previous blog dated March 4 2015).

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San Francsico Real Estate Can Yield High Prices

Be realistic about pricing real estate

Getting ready for those sophisticated San Francisco Buyers

Want to Get The Big Bucks in Real Estate? STAGE

Real Estate Buyers in San Francisco are sophisticated and most have champagne taste. They want to impress. Their homes are a reflection of them. This is important for Real Estate Sellers to know.

So when I got a call from a man who said he wanted to get the highest price possible for a home in the southern part of San Francisco. He was a referral from a client of mine who worked at Oracle who had bought a house from me three years before. Like many Real Estate Sellers, “Reginald” Bratt, (his last name has not been changed!) had an inflated idea of what his property was worth. He knew a house around the corner had sold for $850,000; however that house had been remodeled, had an apartment in the basement, the yard had been landscaped and it was on a much preferred street.

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Real Estate Buyers And The Internet

Visual Vital for Real Estate Selling

Thumbs Up For Real Estate Internet Marketing

“California Real Estate Buyers Now Find Real Estate Listings And Their Real Estate Agent Through The Internet”

So says CAR, the California Association of Realtors. This is most likely due to the prevalence of smart phones with cameras. While it may seem like a good thing to post our smart phone photos of our real estate listings all over the internet, the quality of the property photo often suffer. No matter how high-quality a smart phone camera is, it will not measure up to a professional-grade camera. Also, my fellow real estate agents and I are not professional photographers, so we do not possess the skills needed to stage photos in the best way possible.

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