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Real Estate Success Formula SOUL’D Chapter 3: TENACITY

Paula Pagano being tenacious and working late at office

At various times in life and in the real estate process, patient persistence is required.

Tenacity–old-fashioned sitck-to-it-ness–is a great character trait in all areas of life.  If you want excellent real estate results, whether you are a Real Estate Buyer, Seller or Real Estate Professional, you must have tenacity.

At a real estate conference this past fall, many San Francisco real estate developers discussed the urgent need for more housing to meet the skyrocketing demand  In the past year, there had been a whooping 69,000 new jobs and only approximately 700 new housing units.  A surplus of buyers such as this creates a “Sellers’ Market” where each property will get many offers. (more…)

When bad things happen in a real estate transaction Part 4

Real estate clients are not always loyal

Reflecting on the best real estate scenario for real estate clients

I recalled another San Francisco real estate transaction when my real estate client was not so loyal and how I handled it.

Would the outcome with Lucy and Jim, my Real Estate Sellers, be the same or would it be different? (See previous Real Estate Blog).

REAL LIFE STORY (Names have been changed)

I had nurtured a relationship with an out-of-town real estate developer for five years. That is how long it took him to develop this spectacular 4 level property. I loved the property atop of Nob Hill—not everyone’s taste for sure, but it appealed to the Italian artistic part of me. (And the fact that my Dad was an architect). I asked Shirley, the top agent in our office, to share the real estate listing with me, because I felt it would give me a better chance to represent this extraordinary property in the highly competitive San Francisco real estate market. Unfortunately, Frank decided to go with another team which promised him a million more. I was disappointed, of course, because I really felt I was the right agent to sell his specialized house, but I let go and let the Universe do its thing.

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