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Tagged ‘real estate agent‘

Successful Real Estate Agents have a simple yet profound sales secret

It has been proven that the most successful Realtors are more service and client focused. 

If you are a real estate agent ask yourself these questions: Do you use social media to brag about your latest real estate listing or how many deals you have done? When meeting with clients do you talk about what a great salesperson you are or are you more focused on their needs?

Most successful real estate salespeople are service oriented

Shifting from being me-focused to being more service-focused can dramatically improve both the number and the quality of the real estate clients you attract.

Of course keeping your name in front of your clients at regular intervals is important. However, instead of just a real estate newsletter or Just Sold Cards I suggest you reach out to them in a variety of ways to create the most connection. Most real estate clients move only once every five to seven years, so sending them reams of real estate-related information is boring and your favored real estate clients may be put off instead of turned on.

Connecting with real estate clients can be in the form of cards, letters, the latest real estate news, or a promotional item, such as a magnet calendar. (more…)

Real Estate Agents Are Mandatory

Real estate is 24/7

Use Realtors to buy real estate property because real estate transactions are complicated

Real estate buyers and real estate sellers often think by not using a real estate agent they are saving money.

Actually the opposite is the case. A few years ago I was referred to a seller who was in the real estate title business, thinking he knew real estate well enough purchase a condo on his own.

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Attention Real Estate Sellers – What is your home really worth?

Zillow estimates are not precise

Get a Realtor’s Evaluation of your property for accuracy

As a real estate seller or real estate buyer you have probably viewed the Z-estimates Zillow or Trulia on their website.

This evaluation is called Automated Valuation Method (AVM). Essentially, it is computer generated software that reaches out for publicly available data and then uses that data to offer a suggested value—a quick result which does not involve a human being who has analyzed the actual data. The soft wear has never been in the neighborhood, nor on that particular street nor inside the home.

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San Francisco Alzheimer’s Walk

Walk with me to end Alzheimer's a needy cause

Walk to End Alzheimer’s Sat Sept 17th

Please join me, my family and my real estate colleagues on Saturday September 17th at the Marina Green in San Francisco with Registration at 8:30-9 am for the 3 Mile Walk to End Alzheimer’s.

There will be a fun rally beforehand with music, food and merchant booths. Alzheimer’s is a needy cause and giving back to our community gives all of us more clarity on what is truly important.

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The Most Diverse Crop of Real Estate Agents San Francisco’s Ever Seen

Real estate business is favorable for millennials

The number of minorities who have enrolled in real estate courses has skyrocketed

I began teaching real estate classes in San Francisco in 2009.

Since then the economic climate has changed in the Bay Area.  It has gone from a market reeling from the meteoric impact of the Great Recession of 2007 to 2009 to the one of the greatest real estate booms in American History. 

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How do Successful Salespeople Stay Motivated?

Internal positive energy important in sales success

Inner energy is the secret to success in life, relationships and real estate

The most important thing in real estate—and life—is not our outer get-up-and-go but what I call our inner energy.

At some point we got the idea that if all of the materialistic exterior circumstances of our lives appear to be going well, then all is well in our hearts and minds. We think that if we solve our external problems, we will be okay.

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In Red-Hot Real Estate Market Beware Greed Factor

Real Estate can be ruthless

When this amount of money is at stake, real estate sellers, real estate buyers, and agents alike become greedy–and that greed can lead to ruthlessness in real estate

The recent real estate boom in the metropolitan areas has afforded everyone involved the chance to reap previously unheard-of profits.

Realtors who had to pound the pavement just to make rent are now regularly pocketing five-figure commissions.

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Real Estate: Codependency is a NO NO

Be empathetic with real estate buyers and sellers

Realtors would do well to practice empathy rather than sympathy when working with real estate clients

Real estate sales is an art where–and those in the industry can well attest–the success and failure of a particular project is frequently separated by a razor’s edge.

Issues so small that they go unnoticed or are deemed inconsequential can fester resentment between inexperienced Realtors and their real estate clients, causing deals to fall through. But if you keep a close eye on what seem to be minor details, you can use them to your advantage, and can bring even the rockiest situation to a fruitful conclusion.

One such subtlety you need to pay attention to as a real estate agent is the difference between being sympathetic or empathetic toward your clients. Empathy is defined as being affected by another person’s feelings, moods, or behavior. Being sympathetic, on the other hand, is to understand but not personally identify with someone else’s feelings or situation. Sympathy allows for some distance between you and the other person. While I may sound like your sixth-grade teacher handing out a pop vocabulary quiz, in reality I’m giving you an important lesson in eliminating codependency from business partnerships.

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Real Estate: The Role Of Optimists In The Pre-Emptive Bid Process

Real estate sellers and real estate buyers go crazy in San Francisco real estate market

Real estate gets crazy when not enough inventory on the market

When the real estate market is hot, with an overflow of buyers chasing a small number of select properties, prices can sometimes enter the realm of insanity.  

Real estate sellers, and those representing their sought-after properties, will often begin to make demands that can seem ridiculous to an outsider observer. Anyone with a working knowledge of San Francisco real estate knows that this is just par for the course in a real estate market in its biggest boom ever!

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Real Estate: Let’s Look For The Silver Lining in Rejection

As a Realtor be in the present moment

Discipline is a large part in your development as a real estate professional.

As is true with any competitive industry, rejection is going to happen to all real estate agents.

This is true at every stage in the game, from the most green real estate agent just to a 35 year industry veteran like me. There are many, many ways you can experience what, at the time, might feel like failure. A real estate client you thought was loyal to you can abruptly end your business relationship.

Office politics may cause people you used to call friends to distance themselves from you or your very first sale (or any sale you have been diligently working on) could fall through at the last minute. You may not want to hear it, but pitfalls and disappointments like these are unavoidable. Trying to avoid rejection, rather than reacting appropriately to it, is massively counter-intuitive. Hardship will come your way, and always looking over your shoulder for it is about as productive as waiting for a train that is never going to arrive.

Instead, it would behoove stressed out Realtors like ourselves to take a page from Hellenistic philosopher Epictetus.

He believed and emphasized that “virtue is sufficient for happiness” and that being so, we could be immune to misfortune. In other words, he argued that if we know bad things will happen to us, we can dictate our response to them from logic rather than emotion. Epictetus did not think one should “extinguish” emotion, and neither do I, but rather that we deal with them rationally.

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