RISMEDIA, May 25, 2009- “Secrets of a Top Salesperson: How Emotions Make or Break the Sale” by award-winning real estate agent Paula Pagano is a new business book that aims to guide readers through the labyrinth of emotions that are encountered in sales situations.

By focusing on the human aspect of the sales interaction, Pagano seeks to demonstrate how individuals can recognize opportunities, achieve goals and develop the self-confidence, courage and tenacity to overcome their circumstances.

“Secrets of a Top Salesperson” identifies eight potential vices that can hinder effective sales efforts, including anger, jealousy, greed and arrogance. These pitfalls are contrasted with eight essential virtues that, according to Pagano, allow individuals to realize their full potential and become more effective. Each principle is illustrated with examples from Pagano’s career and life experience.

“This isn’t the typical left-brain business book filled with scripted techniques, systematic business plans and ramped-up, unrealistic thinking models,” Pagano says. “In this current economic climate people are discouraged. My book is designed to give all people—not just salespeople—inspiration, courage and hope.”