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Tagged ‘real estate blog‘

Use Real Estate Technology But Don’t Let It Be The Boss

Technology can help real estate marketing success

Technology can help real estate buyers and real estate sellers but make sure you use real estate agents’ advice

Real estate agents are mesmerized by the possibilities of social media and the potential real estate success it can bring.

But is technology in real estate more than it is cracked up to be? Yes and No.

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When bad things happen in a real estate transaction Part 4

Real estate clients are not always loyal

Reflecting on the best real estate scenario for real estate clients

I recalled another San Francisco real estate transaction when my real estate client was not so loyal and how I handled it.

Would the outcome with Lucy and Jim, my Real Estate Sellers, be the same or would it be different? (See previous Real Estate Blog).

REAL LIFE STORY (Names have been changed)

I had nurtured a relationship with an out-of-town real estate developer for five years. That is how long it took him to develop this spectacular 4 level property. I loved the property atop of Nob Hill—not everyone’s taste for sure, but it appealed to the Italian artistic part of me. (And the fact that my Dad was an architect). I asked Shirley, the top agent in our office, to share the real estate listing with me, because I felt it would give me a better chance to represent this extraordinary property in the highly competitive San Francisco real estate market. Unfortunately, Frank decided to go with another team which promised him a million more. I was disappointed, of course, because I really felt I was the right agent to sell his specialized house, but I let go and let the Universe do its thing.

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When bad things happen in a real estate transaction Part 3

The unexpected can happen in real estate
San Francisco real estate involves a lot of money so do not rely on a real estate clients’ verbal promise

The following real estate scenario is a continuation of last week’s real estate blog so if you want the background story, please go back and read the April 7 2015 Blog.

I got the call from my real estate clients ten days later after they told me that a prospective buyer, had contacted them directly. This Real Estate Buyer had brought in their own real estate agent who showed them the house. The house, which I had worked on for five months, changing it from a tired pumpkin into a shining castle to make it ready to go on the real estate market.

“You still want me to represent you then, right?” I asked, dumbfounded by this new information. “The buyer is being represented by a real estate agent and you should be too, of course.” I added.

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When bad things happen in a real estate transaction Part 2

Real estate buyers and sellers do not understand all the details of a real estate transaction

How to remain calm when real estate clients are not loyal

San Francisco Real Estate involves a lot of money which can cause real estate clients to react in unpredictable ways.

REAL LIFE STORY (Names have been changed)

Lucy approached me a few years ago in Yoga Class asking for some real estate advice. She had just bought a house which she and her husband, who was a contractor, were going to develop. She wanted to know if I felt she got a good deal. The house was on the border of Noe Valley, was on a double lot and had a spectacular unobstructed view. It was one-of-a-kind San Francisco property and I told her so. It was a bit of a stretch for them to buy, but they had a lot of equity in their current home which they would sell as soon as this project was done. After that initial conversation Lucy and I started conversing a lot after class and became close. She would periodically update me on the progress of her development project and whenever I could help with real estate advice I gave it freely.

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