Excelling As A Real Estate Salesperson

Real Estate is challenging yet inspiring

Real Estate is a good platform to develop new skills

I don’t want to just maintain as a real estate agent, I want to reach new heights –

like JONATHAN LIVING SEAGULL – a popular book by Richard Bach.

You may be wondering: if I have been so successful in real estate, like many of my other friends who are now enjoying a life of ease and comfort, why not retire? Why continue to sell real estate, write a second book and blog?

I still want to continue to grow, learn new skills and excel, because it makes life more interesting and exciting and it gives me joy. Ever see the look on a child’s face when they succeed in doing something new? I, too, want that type of fresh excitement even though I am older. And real estate offers that for me.

Yes, real estate clients can disappoint –

Just read through some of my blogs – but real estate is also full of new possibilities, challenges and surprises. And our brain chemistry loves that.

Science tells us that if you achieve a goal, the neurotransmitter, dopamine gives us that pumped up ‘feel good confident’ feeling. If you’re surprised – either positively or negatively – which happens a lot in real estate – noradrenalin gives us that ‘Wow – Didn’t see that one coming!” feeling. Not always welcome if it is a negative disappointing surprise, but, boy, it sure makes one feel alive! Boredom just does not exist in real estate! Then there is the acetylcholine ‘improving’ neurotransmitter which occurs whenever the brain is learning a new task.

Your real estate success is dependent on these naturally occurring neurotransmitters which make your life more joyful, positive and rewarding.

Closing a real estate transaction involves a lot of problem solving and incorporates both sides of your brain – the analytical as well as the creative. Understanding how the brain works will help you become more successful as a real estate agent or even as a Real Estate Seller or Real Estate Buyer to realize your desired goals. If you want to learn more about how the brain works, please read any of Michael Merzenich’s books on this subject.

For those of you out there who truly want to know what a day in the life of a real estate agent is like please feel free to read an excerpt, from my new book Getting the Property SOUL’D. My real time true-to-life stories will give you excellent insights into what the day to day life of a real estate agent is like. And, although we are not paid a salary and our income can vary year to year, through courage, tenacity, discipline and confidence you can make more money than you can at most salaried jobs.

In conclusion, the brain is a complex organ which consists of trillions of neurons which helps us interact with the outside world. A healthy happy brain makes you more positive, more confident and more likely to succeed in all your life’s endeavors. Since with many different personality types, using your brain to its utmost capacity, will greatly benefit your business. Good luck on your real estate journey!

Be aware that any clients names have been changed to protect their privacy. Furthermore, Paula Pagano does not accept any liability for the content of any Blogs and this Website or for any actions you take or resultant consequences of actions taken based on the information provided in this communication. Any advice is my opinion after being a 35 year experienced real estate agent in San Francisco.


  • Jennifer on Jun 06, 2015 Reply

    It’s great that people enjoy their field of work. I do agree that staying active in a job facing different people can keep us mentally healthy.

    • Paula Pagano on Oct 12, 2015 Reply

      Thanks! It’s lovely when people continue to have passion for their work!

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