Real Estate Success Formula SOUL’D Chapter 1: CLARITY

All goals require clarity

Whether you are a Real Estate Buyer, Seller or Real Estate Agent you need to be clear what your goals are


Whether it is real estate or life there is a systematic formula for success.

But most people do not take the time to analyze what creates best results. When I teach real estate sales training I have learned that most of my students are quite clear what they don’t want, but not so clear what they do want.

I have my real estate students do a series of exercises which gets them reacquainted with who they are, their strengths and what’s important to them.

In one exercise I have them choose a partner – preferably a person they don’t know well. Next I have each of them tell the other what strengths they see in that person using their intuition. Not only does it help both of them ‘read people’, but it also helps them recognize their own strengths which they might have not previously acknowledged.

In my book Getting the Property SOUL’D the first eight chapters are dedicated to what qualities one needs to have success in real estate whether you are a Seller or Buyer or Realtor. Clarity is most important as how can someone implement a goal unless they known exactly what that goal is?

I was a scientist before I became a Real Estate Agent.

I had to look for another occupation, because I did not enjoy doing scientific experiments on animals. I also did not like being isolated in a laboratory. I loved people! I needed to find a job where I could socialize with people, be measured by own abilities and not have the same boring routine every day. Science was just way too boring!

When my landlady suggested real estate, I did the old fashioned Ben Franklin checklist, listing the pros and cons of being a real estate salesperson. Clarity on who I was and what I offered as a real estate agent was of utmost importance. Thus, the first Chapter of Getting the Property SOUL’D: Clarity – Determining What Matters Most. Please go to my website and read an excerpt to learn more on how to get clear what it is you want. You will also be able to order Getting the Property SOUL’D – A Breakthrough System for Successful, Stress-Free Buying and Selling on Amazon on April 28th.

Be aware that any clients’ names have been changed to protect their privacy. Furthermore, Paula Pagano does not accept any liability for the content of any Blogs and this Website or for any actions you take or resultant consequences of actions taken based on the information provided in this communication. Any advice is my opinion after being a 35 year experienced real estate agent in San Francisco.

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